| Ottawa Tourism is launching a savings passport for locals with the goal of promoting spending and patronage at Ottawa businesses in order to help the local economy and tourism sector restart after COVID-19. The #MyOttawa Pass / Passeport #MonOttawa will be available electronically for smartphone users and is tentatively scheduled for launch June 3rd to run for 3 months, reminding locals of all the great experiences Ottawa has to offer right here in their own backyard. |
This #MyOttawa Pass / Passeport #MonOttawa offer is available to all businesses who play a role in Ottawa’s visitor economy to encourage economic recovery more broadly within our city. If you are a retailer, restaurant, attraction, entertainment venue, tour provider or other business engaged in creating memorable experiences for residents and visitors, we encourage you to consider participating in this exciting opportunity.
There is no cost to you to participate, however we do ask for some form of value-added incentive (such as through a special offer, coupon or discount) that you can provide passholders to encourage them to visit your business and spend money with you. This is very similar to traditional incentive approaches, with the key difference being that these are hyper-targeted, curated, and relevant to specific target audiences through a mobile-exclusive channel. The redemption process is very straightforward and is not meant to disrupt your current processes. A passholder would simply present the pass on their phone to redeem the given offer at your business.
BENEFITS OF A DIGITAL PASSPORT FOR RESIDENTS AND VISITORS
• Streamlined booking, purchase and redemption system for residents and visitors.
• Digital, contactless process supports current physical distancing measures and expectations for both businesses and clients.
• Combines our destination’s special offers into one central spot.
• Is made available instantly on the passholder’s phone without them having to download anything.
• Passport allows businesses to cross-promote one another and promote the value of the tourism industry to residents.
Ottawa Tourism is working with a company called Bandwango who will provide technical support for the program and oversee the use of the #MyOttawa Pass / Passeport #MonOttawa. Bandwango are industry leaders in digital experience-based passports and have already developed similar savings programs for other destinations with great success.
If you’d like to participate in the #MyOttawa Pass / Passeport #MonOttawa, please complete this quick 5-minute form
For those who complete this form, Bandwango representatives will be reaching out to you in the coming weeks to help answer any questions and provide instructions for next steps to get your offers loaded onto the passport.
The deadline to participate in the launch of the #MyOttawa Pass / Passeport #MonOttawa is Friday, May 22nd to give us time to review your offers and finalize the pass before a tentative launch date of June 3rd (this would be the earliest possible launch date, pending the province’s reopening dates). With your commitment and special offers, we believe that we can make our #MyOttawa Pass / Passeport #MonOttawa experience highly compelling to residents, helping to generate revenues at a time when every dollar counts.
Thank you and have a great day!
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